Starbucks' Seattle's Best Coffee available in Asda

Seattle’s Best Coffee, part of Starbucks Coffee Company, is now available in select partner cafés in the UK including Asda.

It is also conducting trials in partnership with KFC and Kiddicare to offer customers cafe quality drinks including 100% Latin American Arabica coffees and iced coffees.

It plans to grow to more than 100 nationwide by the end of 2014.

Starbucks EMEA foodservice director, Simon Hillier, said: “We chose to launch Seattle’s Best Coffee in the UK because we know Brits love their coffee and we want to bring over 40 years of coffee heritage and expertise to great retailers, who we have not yet had an opportunity to partner with.

"Seattle’s Best Coffee offers a smooth, great tasting, everyday range of coffees and we look forward to bringing this brand and innovative self-serve solutions for coffee on–the-go to customers in the UK.”

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