American bakery week proves a success

The first National American Sweet Bakery Week (1 to 7 July) was a success, with increased sales and customer engagement.

Dawn Foods organised the week with California Raisins as demand for American bakery products continues to rise and to give bakers the channel to maximise sales. Dawn provided free POS material to the first 100 bakers to register and updated its online American recipe collection to inspire bakers during the week.

Jacqui Passmore, marketing manager, Dawn Foods, said: “We’ve had a really positive response from UK bakers for our first ever National American Sweet Bakery Week. With the activity having just finished, we’re now going to analyse the performance, but the feedback we’ve received so far has been fantastic.

“Bakers have told us that the POS packs we provided brightened up their bakeries and, along with the competition packs and California Raisin samples, encouraged a new wave of customers and a rise in sales of its American-style baked goods across the seven days.

“A number of bakers have already told us how much they’re looking forward to joining us again next year and we hope to see as many bakeries as possible taking part in what is sure to be an even bigger and better National American Sweet Bakery Week in 2015.”

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