Readi-Bake launches new doughnut range

Halo donuts
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A spike in doughnut sales prompts new products
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Readi-Bake, the brand owned by bakery ingredients supplier CSM, has launched a new range of sticky ring doughnuts.

The company said its ‘Halo’ doughnuts had been launched following an increase in doughnut sales.

The doughnuts, which are topped with coloured icing and filled, are available in mixed cases of 36, including 12 of each variety, and in three flavours: pink icing filled with raspberry jam, white icing with lemon filling and chocolate icing with toffee filling.

David Astles, CSM product manager, said, “Ring doughnuts are continuing to increase in demand with a recent 20.2% rise in sales during the past 12 months, meaning sales now represent 34% of total doughnut sales [Kantar 52 weeks ending 25 May 2014], so we know they are a popular treat for consumers. We want to grow the ring doughnut sector even further by introducing a new element with this exciting topped and filled variant.

“Its sticky topping offers a simple yet tasty product for all-year bakery sales, but also offers endless opportunities for bakers to get creative and theme them for special events.”

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