Supermarket sandwich sales ahead of market

Supermarket sandwich sales
Supermarket sandwich sales ahead of market, says Greencore
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Sales of sandwiches are growing twice as fast in grocery retail as in the UK market overall, own-label supplier Greencore has claimed.

Grocery sales were growing 10% year-on-year according to Nielsen data [12 w/e 30 June], as reported in British Baker’s sister title The Grocer. That is twice the rate of market growth, estimated by Greencore to be around 5%.

Following the company’s third-quarter update this week, chief executive Patrick Coveney said sandwiches now offer the best opportunity for growth in the UK, particularly as the multiples were winning a larger share of the market.

He cited the rise of smaller-format supermarket stores with a focus on food-to-go as the main reason for the growth. Coveney also said growth in the total sandwich market had stepped up since this time last year when lunchboxes became less popular.

Greencore’s like-for-like sales rose 7.5% to £326.4m for the third quarter to 27 June with food-to-go accounting for around half its UK food sales.

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