Peyton and Byrne sets bakery sights high

Oliver Peyton:
"bakeries on every high street."
  (Photo:  )

Restaurateur Oliver Peyton has spoken of his vision to have a bakery on every high street.

The entrepreneur told the Daily Telegraph of his high hopes for his six-strong chain of Peyton and Byrne bakeries.

Peyton told the newspaper: “My dream is to have one of these shops on every high street in Britain, but it’s one of those businesses where you have to learn it as you go along. We want to become the best in the world by expanding, bring more talent in and becoming more creative. I’m hoping, in the next couple of years, that the company can really start to fly. The future of the country is making companies like ours much bigger.” 

The company received funding of £6.25m from the Business Growth Fund (BGF) in December 2012, to help accelerate the company’s roll-out programme of high-street retail bakeries over the next four years and to facilitate new restaurant launches.

The most recent addition to Peyton’s bakery chain opened in Greenwich, south-east London near to the Cutty Sark this July. It has its own bread oven, and bakes soda bread, sourdough and seven-seed loaves, fresh on site. 

The menu also includes muffins, Chelsea buns and sausage rolls.

The ambition for expansion comes after the company withdrew its Brighton contracts with a number of Brighton and Hove museum cafés. Operation of the stores and tearooms will end at the Brighton Dome, Brighton Museum, the Royal Pavilion and Hove Museum over the next few months. This decision was made in order to concentrate on its core London activities.

Janita Bagshawe, Brighton and Hove Council’s head of the Royal Pavilion, arts and museums said: “We are disappointed that Peyton and Byrne will be leaving at this stage, especially as they have invested considerably locally in existing and new outlets over the past 16 months. We are pleased to confirm, however, that Brighton Dome and Brighton Festival and the Royal Pavilion will continue working in partnership on a joint tender for event catering and daytime cafés.” 

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