BFree gains fajita kit listing in Tesco

Gluten- and wheat-free brand BFree will launch its new fajita kit into 1,200 Tesco Extras and Superstores in the second week in October. 

The kits are free from gluten, wheat, egg, nut, dairy and soy, as well as being high in fibre and low in fat.

The kits were launched in 100 Asda stores last week and, so far, sales are “going really well”, but it is too early for exact figures, according to the company.

Freya Ivory, marketing manager, told British Baker: “It is one of the fastest-selling gluten-free lines.”

All BFree products are available in all major stores in Ireland and the first products were launched in the US in March where they are “beginning to find traction”, with the brand's bagel launching soon. BFree will also launch in Sweden in three weeks’ time.

The entire range will be egg-free later this year to enable the brand to tap into the vegan market. 

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