Brioche firm gains Ocado listing

Brioche Pasquier
Brioche Pasquier gains listing with Ocado
  (Photo:  )

French bakery Brioche Pasquier is to list two of its ranges with retailer Ocado for the first time. 

The company, which is currently building its first UK production site in Milton Keynes, has gained listings for nine of its products from its Traditional and Pitch ranges.

The brioche goods will be available from November, and will be sold on an introductory four-week promotion.

Fabien Levet, sales manager, said: “We are looking forward to working with Ocado for the first time. The listing is an important step in the company’s strategy to grow the brand presence in the UK and Ocado’s unique online offer will provide great opportunities to access new customers all around the country.”

Brioche Pasquier said it would continue to develop the brioche market in the UK with new products and innovations. 

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