Biscuiteers to open second shop

Biscuiteers:
the new shop front will be hand-illustrated
  (Photo:  )

London biscuit company Biscuiteers is to open its second retail site this month.

The business, which has recently branched into licensed biscuits, will be opening the 80sq m biscuit shop and icing café in Clapham’s Northcote road. This is will be a sister site to the firm’s existing shop in Notting Hill.

Harriet Hastings, managing director of Biscuiteers, said she had good expectations for the shop. She said: “It’s a bigger shop and there is a lot more footfall where it is located.”

The new site will feature an open kitchen, where the bakers will create bespoke orders in the shop from scratch.

The business also has two other kitchens in Vauxhall and Camberwell, which supply products for its online business.

Hastings said: “We are still a young brand, but we are unique in what do and the shops are a good way to showcase that.

“We are designed to be an online service business. We do wholesale, too, through luxury brands, so actually it is a learning curve for us to learn how to do it the other way round in retail.”

The company creates biscuits with two recipes, chocolate and vanilla, but use a Christmas spice biscuit base around the holiday.

Hastings continued: “We are now an over-£2m business, which has been grown organically.”

The Notting Hill shop currently runs two regular icing classes a week, which take 10 people each. It also runs icing ‘late’s’ events [late night classes] for young professionals to come to after work, and will look to run similar classes in the new shop.

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