Earl of Sandwich brand to launch in Middle East

Earl of Sandwich
The opening of a previous Earl of Sandwich site
  (Photo:  )

London sandwich and restaurant business Earl Enterprises has signed two deals worth £1m to launch its brand in the Middle East. 

Earl of Sandwich and Buca di Beppo restaurant brands will launch in Abu Dhabi and Qatar as the company looks to establish a foothold in the lucrative Middle Eastern market.

Earl Enterprises has agreed a deal with Qatari hospitality company The Palma Group for five Earl of Sandwich restaurants. The first will open in the Medina Central Mall in Doha, Qatar in the new year.

The company has also agreed a franchise deal with the Gulf General Investment Company, which has worked with British brands including Hamleys and House of Fraser, to open 10 Buca di Beppo ‘family-style’ Italian eateries across the United Arab Emirates. The first will open in Abu Dhabi theme park Ferrari World in late February next year, with two further sites planned in Abu Dhabi and Dubai post-spring.

Alex Garland, managing director of Earl Enterprises, said: “This is an exciting time for Earl Enterprises and these important partnerships herald a significant period of growth for the company as we look to expand across the region.”

Earl Enterprises was launched in 2012 to push Robert Earl’s two brands. The Earl of Sandwich brand, which sells hot sandwiches, was founded in 2004 in partnership with Lord Sandwich, the 11th Earl of Sandwich. In America, the chain has seen 25% growth over the last three years.

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