New Chevler acquisition increases production

Chevler, the manufacturer of baking cases and muffin, has clinched a deal for the production rights and machinery of a mini-loaf cake maker that will dramatically increase its output.

The acquisition of the assets of Repco Mould Engineering means that South Wales-based Chevler is now able to produce up to 200 million wraps per year.

Chevler’s managing director Stuart Whelan said: “Over the past three years we have invested heavily in new equipment which we have designed and built to our own specification in order to cope with increasing demand.

“There is currently no let-up in demand for muffin cases from bakers in the UK, Europe and even North America where their quality is much appreciated by US muffin makers. Customers are constantly on the look-out for new varieties, shapes and sizes and customised product. This acquisition keeps us one step ahead in this rapidly evolving market.”

Craft market

The deal also means that in 2015 the company will be able to offer tulip muffin wraps from 110 x 110mm to the larger 200 x 200mm

And sales director Mike Wescombe said it also meant the company would now be able to target the craft market.

He added: “Custom-printed wraps have long been the preserve of the very biggest bakery businesses - that is until now.  The minimum order for bespoke printed wraps and mini-loaf cake cases has always been in the region of 250,000 putting them way out of the reach of the craft and artisan producer.

“We, however, have just finished commissioning, a technologically advanced fifth generation machine which allows us to cost effectively produce custom-printed wraps in quantities as low as 25,000 in a number of different sizes.”

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