Pie firm strikes Ocado supply deal

Doncaster-based The Topping Pie Company has signed to supply online grocery supermarket ocado.com.

A range of premium boxed pies will be available, including five pork pies: the Huntsman; Chilli Pork Pie; Scrumpy; the Gold Great Taste Award-winning Pork Pie; and the Yorkshire Farmer’s pie.

They will be sold in new pre-pack boxes with a new-look logo and will be colour-coded for easy on-shelf product identification. This represents the company’s £20,000 investment in a new ‘corporate identity’, due to launch this year.

Matthew Topping, sales director, said: “Online is the fastest-growing channel in grocery and we are delighted to be listed by one of the key players in this marketplace with our premium pork pies. We are certain the supermarket’s discerning customers will enjoy our pies which combine top-quality pork with perfect pastry.”

Sophie Francis, buying manager at ocado.com, said: “Ocado customers like being able to have delicious products that you’d usually have to head to a farmer’s market to find delivered right to their table – they are going to love these delicious pork pies from Toppings. Authentic and traditional they’re perfect for a weekend lunch.”

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