Northern Irish-based business Grahams Bakery has embarked on international expansion plans after winning a contract in Dubai.
The bakery has struck a deal with United Arab Emirates supermarket giant Spinneys for a new range of mini-bite cakes and biscuits.
The bakery said it was pleased with the extensive range it would be supplying to its new customer, and that expansion outside Northern Ireland was the most important element of its business growth strategy.
Tim Graham, sales and marketing director, said: “We are shipping our mini range, which we launched in September to help expand our sales outside Northern Ireland - the most important element in our business growth strategy - fresh from the bakery.
“There’s a developing market for the type of cakes and biscuits that we’ve developed using traditional bakery techniques.”
The family run company has been assisted by foodservice supplier Pan Euro Foods in developing the business and in the delivery of products to Dubai.
Graham continued: “We appreciate greatly the enthusiastic support from Invest Northern Ireland’s Food Marketing team for our marketing activities outside Northern Ireland, which has enabled us to link up with Pan Euro Foods to supply Spinneys and also for brokering contracts with Ocado, the online supermarket in England, and Scot Mid Co-op in Edinburgh.”
The products are being air-freighted straight from the bakery to Dubai by Pan Euro and have a six-week shelf-life.
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