Peter’s joins forces with Bisto on frozen pie range

Bisto pies
New frozen pies from Bisto following deal with Peter's Food Service
  (Photo:  )

Peter’s Food Service has struck a deal with Premier Foods to manufacture a range of frozen pies for the Bisto brand. 

James Osgood, central foodservice sales director for Peter’s, said: “We are delighted to launch this new pie range with Bisto, the UK’s number one gravy brand that has featured in home-cooked meals for generations and is bought by 58% of British households every year.

“The delicious core flavours of the range and the strength of the brand make the range an attractive alternative in the foodservice market for caterers, fast food outlets, chips shops and sporting venues.”

The 235g pies will be available in perforated heatproof film in four varieties, including chicken & mushroom, steak, steak & kidney and minced beef & onion.

Paul Knapp, Bisto brand manager, said: “Bisto continuously keeps up with modern family life in order to create flavoursome and convenient products the nation will love.

“The brand is delivering value growth ahead of the market within flavourings & seasonings, and Bisto is now enjoyed in 1.2 billion meals every year.

“This launch is the next step in giving consumers the opportunity to enjoy their favourite gravy as part of a hearty meal away from home.” 

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