US sandwich restaurant to open in UK

US sandwich chain Potbelly is looking to open 15-20 stores in London, in its first move into Europe.

The sandwich bar, which offers sub-style sandwiches on multigrain or ‘regular’ bread, is set to establish itself within the UK.

According to British Baker's sister site, M&C Report, the first site will open in the “The Street”, part of Westfield Stratford this June, with 10 shops in the capital in the next five years.

The company will operate under the name Buraq Retail (Pot Belly) Ltd and has head offices in Potters Bar. 

It says it will aim to deliver a “Potbelly experience by providing fast, friendly and efficient service”.

As well as toasted sandwiches, the US shops sell soups, breakfast, salads, milkshakes, freshly baked cookies, and stores feature live local music.

The brand has over 300 sites throughout the Americas, where it is headquartered in Chicago, Illinois. 

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