Welsh pasty maker embraces snacking

Peter’s Food Service has moved into the snack market after launching a new multipack pasty product.

The South Wales pasty-maker has introduced a new 9 x 60g Corned Beef Pasty pack into its heritage range.

This is the first time the company has made a 60g pasty, which will be available to buy in major retailers in Wales, including Asda and Tesco.

Peter’s commercial director James Osgood said: “Corned beef is a recognised family favourite in Wales and remains one of the best-selling flavours across the whole Peter’s range.

“We wanted to give consumers the flexibility to enjoy our corned beef pasties in more varied meal occasions, in a range that is well-known for quality and excellent value. We believe consumers will respond well to the launch, as the 60g multi-pack is ideal for lunch boxes, family outings, picnics, buffets and party food.” 

Peter’s has ten distribution centres around the country, and serves over 13,000 customers a year. 

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