Lola’s Cupcakes boosts sales with new website

Lola’s Cupcakes has seen sales rise thanks to the relaunch of its website.

The London-based cupcake company has revamped and expanded its online presence, and has introduced a new range of children’s birthday cakes, as well as a wedding range.

Meanwhile, the brand has now opened its 14th location in Canary Wharf.

A spokesperson from Lola’s said: “We decided that our old site could do with a facelift, so we spent a long time designing, building, creating and, most importantly, tasting for our new website.

“The new design is much more user-friendly and offers our customers a variety of options that were never available before. We’ve also developed brand new products, including a fantastic range of children’s birthday cakes, a new wedding range and selection of edible numbers.

“Not only this, our customers can now create their own bespoke designs by handpicking their flavour of sponge and icing, as well as choosing their own decoration. So far the response to our new website has been incredible. Sales have increased since its launch and we’ve had fantastic feedback on the new designs.” 

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