Marriage’s calls for bakers to get involved in Craft Bakers’ Week

Hannah Marriage of Marriage’s Millers has told bakers why they should get involved in Craft Bakers’ Week (CBW).

Organised by the Craft Bakers’ Association (CBA) and Scottish Bakers, the week aims to raise awareness about craft baking, and is now in its seventh year.

Marriage told the CBA: “Whether you’re a small independent bakery or larger chain it’s a great way to increase sales, get more people into your store and support the great work of the charity Make-A-Wish Foundation.”

Bakers can download material from the CBW website, and will receive free POS material closer to the week.

During the week, bakers will also be encouraged to organise tastings, promotions, competitions and fundraising activities for the partner charity Make-A-Wish.

So far Greenhalgh’s Bakery, Warrens Bakery and Slattery, among other bakeries, have signed up to the week, which runs from 28 September to 3 October.

See what Hannah Marriage had to say about the week by watching the video below:

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