Costcutter introduces own-label sandwiches

Costcutter's own-label sandwich range has hit the market
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Costcutter is introducing sandwiches, wraps and rolls to its own-label Independent range. 

The new pre-packed range is supplied by Greencore and will be available to Costcutter, Mace, Kwiksave, Supershop and Simply Fresh retailers, according to The Grocer.

The range comprises 17 variants including southern fried chicken wraps, deep-fill BLT sandwiches and chicken and stuffing sub rolls ranging in price from £1.49 to £2.99. A meal deal will also be offered later.

Jenny Wilson, Costcutter marketing director, said: “This is part of our continued focus on delivering a quality fresh offer, giving our retailers a quality range with which to take advantage of this growing category.”

Elsewhere in the ‘snacks’ arm of its Independent label are tortilla chips, confectionery, popcorn and pasties.

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