British baking mixes to sell in France

Cookie Crumbles is to have three lines sold in France
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London-based baking mix producer Cookie Crumbles is to have three of its lines stocked by international retailer Casino Group.

The Awesome Brownie Mix, Glorious White Chocolate and Cranberry Muffin Mix and the recently launched Fabulous Gingerbread Biscuit Mix will be for sale in almost 50 French Casino stores before Christmas.

Cookie Crumbles already sells its seven child-friendly mixes online on sites including Not On The High Street, Amazon and Yumbles and in physical retailers including Whole Foods and Budgens.

The company has recently launched a new website and revamped its packaging to provide a more premium and artisanal look.

Carola Weymouth, founder of Cookie Crumbles, said: “We are delighted to be stocked in Casino supermarkets and are excited to see this further expansion for the company.

“We thrive on making high-quality baking mixes, made with the purest ingredients. We are passionate about making home baking accessible to all and helping people to enjoy baking without complex recipes.”

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