Expansion for tea and crumpet concept

A specialist London-based tea and crumpet kiosk intends to open a second outlet in the New Year. 

Good & Proper Tea, which officially opened the doors of its Shoreditch venue last week, will unveil a larger shop in Soho next spring.

The dedicated tea house currently serves up a number of brews at its East London premises including black, oolong, green, white, herb and matcha, alongside a bespoke sweet and savoury crumpet menu where prices start from £2.50.

Each crumpet is baked in-house with sourdough, rye and gluten-free options available.

“There are so many great cafés in London, all serving delicious variations on the same things, founder Emilie Holmes said. “We didn’t want to serve yet another sandwich or yoghurt pot but instead wanted to match our tea with food that was both different and also tea ‘ownable’. Pastries, for example, are delicious but go best with a coffee, whereas everyone knows the perfect match for a crumpet is a cup of tea.”

Holmes set up the company in December 2012 via Kickstarter after securing £14,682 in five days to transform her 1974 Citroen-H van into a mobile brew bar.

She later turned to the investors of Crowdcube, receiving £184,990 from 95 backers to open her first bricks-and-mortar outlet in Shoreditch at the start of the month.

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