Tunnock’s drops Scottish branding

Scotland’s biscuit brand Tunnock’s has decided to drop the Scottish Lion Rampant from its logo as it moves forward to brand its teacakes as ‘British’. 

A new advertising campaign, as seen on the London Underground, is missing the image of the lion from next to the slogan. It also describes the marshmallow treat as ‘Tunnock’s Great British Teacake’ in an advertising first for the product.

The company’s managing director Boyd Tunnock conceded that the branding had been changed for its newest campaign.

He told The Daily Record: “It was the idea of my son-in-law, Fergus Loudon, who is the sales manager and looks after advertising. We could have said Scottish, but you’re then promoting Scotland. We’re British.”

Tunnock, 82, who campaigned for a ‘No’ vote in the Scottish referendum, has seen the company begin to sell its products abroad, in Canada, Australia and Germany.

Record profits

Tunnock’s saw sales rapidly increase in 2014, after the appearance of the famous teacake in the Commonwealth Games Opening Ceremony and the company last year enjoyed record profits.

However, the decision to drop the lion and the word Scottish has prompted the ire of Scottish nationalists. On the ‘Expats for Scotland Independence’ Facebook page, one poster said: “Tunnock’s are no longer (and never were) Scottish. They campaigned for a ‘No’ vote. Don’t buy them ever again.” 

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