Sveba-Dahlen awards sole UK contract to Jestic

Steve Loughton, managing director at Jestic Foodservice Equipment
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Jestic Foodservice Equipment, the food manufacturing machinery company, has been awarded the sole UK distribution right to Sveba-Dahlen machinery.

The Swedish bakery machinery manufacturer awarded the contract for both its Sveba-Dahlen and Glimek brands effective from 1 January. The company produces a comprehensive range of equipment for the baking industry, including provers, ovens and dough-handling equipment. In 1964, it invented the rotary rack oven and today claims to be a world leader in bakery equipment development.

The move came after the company decided it wanted to distribute both its brands in the UK through a single company, with the Sveba-Dahlen brand formerly traded through Benier UK and Glimek through Scobie McIntosh. Meanwhile, Jestic was looking to expand into new markets including the bakery sector, and approached Sveba-Dahlen coincidentally at the right moment.

Steve Loughton, managing director at Jestic Foodservice Equipment, said: “About a year ago we decided we wanted as a company to expand our market presence.

“Sveba-Dahlen was looking to bring both its Sveba-Dahlen and Glimek brands under one roof and we fitted the bill.”

Jestic also recently announced its commitment to entering the bakery market and will add an exclusive bakery section as part of an extension of its menu development kitchen.

Loughton added that the company would be investing in training its engineers and said: “We’ve expanded our selling team to have a specialist bakery colleague.”

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