New patisserie cartons for bakers

LINPAC and Graphic Packaging have collaborated to design a premium range of patisserie cartons. 

The two food packaging manufacturers have joined forces to create a range of cartons that are suitable for cakes, cream buns, gateaux and pastries. They said the four pack styles were designed to “offer bakers and retailers superior and stylish on-shelf presentation to drive sales”.

Graphic Packaging created the carton board trays and bases, and LINPAC developed a series of compatible rPET lids, meaning that bakery customers are able to buy a complete pack solution, rather than sourcing the trays and lids from two different suppliers.

Adam Barnett, managing director for Northern Europe at LINPAC, said: “Bakery items should look appetising, fresh and tasty, and the enhanced presentation and visibility offered by these patisserie cartons will ensure products stand out on the shelf to drive sales and return on investment.”

The range includes:
- A Fold-out shallow carton board base and tapered rPET lid offers easy loading in-store and can be folded out into a presentation plate by the consumer once at home.
- The Theatre pack features a hinged lid and wrap-around carton board base, providing excellent on-shelf appeal and a novel opening format, according to the company.
- The Multi-height carton board nested tray enables different pack depths to suit a variety of bakery products whilst using the same rPET lid. The pack offers customers high visibility and a tapered lid design.
- The Clip-in can be folded flat to minimise storage needs while being easy to construct at the point of sale. The shop-window appearance gives superior visibility and premium presentation, said the firm.

For the bakery market

Nikki Clark, marketing manager at Graphic Packaging, added: “It has been exciting to watch designers from both companies use their specific packaging knowledge to develop such innovative solutions for the bakery market sector.”

The packs will be unveiled for the first time at Packaging Innovations, 24 and 25 February, at the NEC Birmingham. 

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