Mr Kipling releases oat-based cake slices

Mr Kipling, the Premier Foods owned cake-manufacturer, has released two new oat-based cake slices.

The Exceedingly Good-branded Cranberry, Orange & Oat Slice and Dark Chocolate, Coconut & Oat Slices are currently being sold in packs of four by Asda for 75p and Sainsbury’s for £1.50.

The snacks are aimed at the health-conscious consumer, at under 140g per slice, and feature wholesome ingredients such as oats and cranberries.

The company said: “To help our consumers keep on top of their portion size and calorie intake, our Exceedingly Good slices come individually wrapped in our popular ‘snack pack’ format, with both variants available in packs of four and our Cranberry & Orange variant also available in an extra convenient two-pack.”

Premier Foods recently posted strong sales growth in its sweet treats divisions, which includes its Mr Kipling and Cadbury brands.

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