Cuisine de France launches Valentine’s Day mini loaf

Cuisine de France has released a heart-shaped loaf for Valentine’s Day, to allow lovers to say it with bread.

Supplied by Aryzta Food Solutions, the Mini L’Amour loafs combine a buttery bread with chocolate chips, and are sold in packs of two for an RSP of £1.50.

Shane Vaughan, head of retail marketing at Aryzta Food Solutions, said: “The Mini L’Amour will create standout on the bakery fixture. It’s ideal for retailers who want to enable people to savour a mouthwatering Valentine’s Day gifting experience that’s made for sharing and can be enjoyed just as it is.

“The Mini L’Amour will increase impulse purchase, adding seasonality to the bakery category and driving incremental profits over the key Valentine’s gifting occasion.”

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