Morrisons extends Free From range

Supermarket chain Morrisons’ Free From range will include additional gluten-free core staples and on-the-go items.

This month in Morrisons’ stores nationwide the Free From range will extend to more than 260 products, and will be marked with new in-store signage.

The new bakery items in the range are: Chocolate Chip Cookies, Triple Chocolate Cookies, Shortbread, Digestives, Half Coated Chocolate Digestives, Swirly Chocolate Wafers, Flapjack Tray Bake, Millionaire’s Shortbread, Chocolate Chip Brownies, Raspberry Jam & Coconut Slices, Fruit Cake Slices and Cherry Bakewell Tarts.

The products will not be baked in-store, but will be produced externally.

Last month the retailer announced that it was “working to improve” as company like-for-like sales (LFLs) excluding fuel increased 0.2% in the nine weeks to 3 January.

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