Irwin’s secures seasonal Joeys buns listing

Irwin’s has secured a listing to supply Tesco with three new Easter variants of its Joeys buns.

The lemon and white chocolate, carrot cake and chocolate chip buns will be available from 450 British stores for an RRP of £1.

Joeys are sweet madeira buns with a flavoured coating, sprinkled with desiccated coconut. The new deal will see Irwin’s supply more than 600,000 packs of Joeys buns annually to over 600 Tesco stores.

Gary Mason, national account manager at Irwin’s, said: “Sales of the Joeys range have gone from strength to strength following the launch in Tesco stores in May last year. The new listings reflect consumer demand for this type of product – especially around key holiday periods such as Easter.

“It is fantastic to secure this business with Tesco, as it not only highlights the strength of our existing relationship, but also the quality and appeal of a much-loved local product. We plan to continue to expand and grow the range throughout 2016.”

Irwin’s recently reported a loss for its last financial year to 29 March 2015, despite a turnover of £29.6m.

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