Allied Bakeries invests in Northern Ireland charity initiative

The Kingsmill owner’s Belfast bakery is to produce pancakes, muffins and loaves of bread for the SOS NI charity.

Allied Bakeries (AB) has pledged to provide 9,360 pancakes, 3,120 muffins and 1,820 loaves of bread each year to the charity, which provides for vulnerable people across Northern Ireland.

The partnership with SOS NI means AB will provide them with their weekly bread supply completely free of charge.

In addition, AB donated 3,000 pancakes to support the Pancakes for Medics fundraising initiative across Belfast, where large companies were challenged to hold Pancake Day events to raise funds for the charity.

Elva O’Connor, senior brand manager at AB, said: “As a Belfast-based bakery we believe we have a responsibility to support activities that engage with the local communities in which our business operates, so we are delighted to support such a fantastic charity as SOS NI. We applaud their fantastic work.”

Joe Hyland, chief executive of SOS NI, said: “We are so grateful to Allied Bakeries, the bread they donate each week enables us to help those who need it most.

“With Allied Bakeries’ help we are now able to reach out to more vulnerable people than ever before. We couldn’t do it without their continued support.”

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