Spring-inspired lemonade muffin launched

A limited-edition pink lemonade muffin has been launched by Cuisine de France.

Produced by Aryzta Food Solutions, the muffin is supplied in a “thaw and serve” format, in cases of 30. The muffins have an RSP of £1.09.

Shane Vaughan, head of retail marketing at Aryzta Food Solutions, said: “Sweet bakery is a rapidly growing category, with consumers seeing it as a permissible treat that can be enjoyed day-to-day, so it’s important that retailers offer a diverse range of products to help their in-store bakery offering stand out.

“The Pink Lemonade Muffin is the perfect addition for spring, whether eaten on its own or as an accompaniment with a coffee, and taps into the pink lemonade flavour trend, with a unique proposition that’s sure to draw shoppers to the fixture.”

Cuisine de France is a brand owned by Aryzta Food Solutions and recently produced a heart-shaped bread for Valentine’s Day.

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