New mini pastry collection

Swedish bakery supplier Lantmännen Unibake UK has launched a Mini Signature Selection, made up of Danish pastries.

The Mini Signature Selection includes a variety of classic Danish formats combined with modern, dessert-inspired flavours, including Lemon Cheesecake Coronet, Strawberry Shortcake Crown, Salted Caramel Plait, Toasted Coconut Swirl and Cherry Chocolate Coronet.

The collection aims to capitalise on the growing trend for minis, sharing and snacking. The company said in a statement: “Eighty percent of all pastry consumption occasions are social, of which 55% are with a hot drink, and 23% of consumers are finding miniatures more appealing.

“Perfect as a small solo treat with a hot drink or as a social sharing option, consumers can enjoy finding the mini pastry they fancy.”

Ian Harris, head of marketing at Lantmännen Unibake UK, said: “We know that consumers are demanding indulgent flavour combinations in fresh new formats.

“We’ve created five new mini moments because mini is the new big and, in an ever-changing competitive market, outlets need to remain ahead of the curve and offer a point of difference to their competitors.”

Available in cases of 120 x 43g (24 of each flavour), the Mini Signature Selection pastries come ready-glazed and require just 15 minutes in the oven at 190°C.

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