Extended Tesco listing for Feel Free For Gluten Free mini donuts

Feel Free For Gluten Free’s (FFFGF’s) mini donuts will be available in 646 Tesco stores from this month.

The Yorkshire-based free-from food brand launched its gluten-free mini donuts in 250 Tesco stores in September 2015.

The mini donuts, which are sold frozen in packs of 10, outsold other frozen free-from products at launch in Tesco, and have remained popular.

Sally Allister, managing director of FFFGF, said: “We developed our mini donuts exclusively for Tesco, and to say that they have been popular is an understatement.

“On average, stores have been selling around 10 units per week, which has exceeded our expectations and has seen our mini donuts outselling other frozen free-from lines. Overall turnover on this line is now in excess of £400,000.”

FFFGF’s mini donuts are sold in the free-from frozen section, priced at £1.50 for a box of 10 mini donuts.

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