Ginsters launches limited-edition sandwiches

Ginsters is aiming to boost interest in its sandwich range by launching two limited-edition variants.

The Smokey BBQ Ham Hock with Cheddar & Slaw, and Chicken & Pesto sandwiches will launch on 16 March and will be available for 12 weeks with an RRP of £2.99.

Linda Evans, sales and marketing director at Ginsters, said: “Food to go is currently worth £4.8bn, but with the category predicted to continue growing to £7.8bn by 2020, competition from outlets serving lunchtime solutions is likely to increase massively.

“By tapping into increasing consumer demand for variety, quality and British ingredients, our limited-edition sandwiches provide retailers with the chance to make the most of this increasingly valuable sales opportunity.”

Ginsters produces a range of pasties and sandwiches and is owned by Leicestershire-based food group Samworth Brothers, which met with Keith Vaz MP last month to talk about wage reductions.

Want more stories like this in your inbox?

Sign up for our FREE email newsletter


My Account

Promotional Features 

Most read