Scott’s Bakery wins seasonal Asda contract

Easter has come early for Scott’s Bakery, after it won a contract to supply Asda with three seasonal lines.

The Co Tyrone (Northern Ireland) bakery is supplying 503 stores across the UK with Fluffy Friends Cupcakes, Easter Fairy Cakes and Gluten-Free Easter Cupcakes.

The muffin and cupcake specialist already supplies Asda with five core lines throughout the year, as well as working with other supermarket and convenience store clients, including Tesco, Spar and Costcutters.

Elaine Hollywood, product manager at Scott’s Bakery, said: “We are thrilled to announce our latest contract with Asda. As a family-run business that began life in 1968, we cannot believe how our partnership with Asda has developed over the years.

“We continue to strive to create delicious products, and our latest cupcakes are the perfect addition to any Easter party!”

Brian Conway, local buying manager for Asda NI, said: “Scott’s Bakery has capitalised on the growing gluten-free market and, in February this year, they launched four lines as part of our free-from range. We have no doubt customers will love the Easter products.”

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