Aryzta to launch strawberry and cream muffin

Aryzta Food Solutions is to launch a limited-edition strawberry and cream muffin.

The strawberry-flavoured muffins are filled with white chocolate chunks and real strawberry pieces, and topped with a creamy vanilla frosting.

Available from June as part of the company’s Cuisine de France range, the muffins will be available to retailers in cases of 30 and carry an RSP of £1.09 each.

Shane Vaughan, head of retail marketing at Aryzta Food Solutions, said: “Strawberry and cream is a flavour intrinsically linked with summer. Whilst we can’t guarantee summer, we can guarantee that the addition of the Cuisine de France Strawberry & Cream Muffin will brighten retailers’ fixtures and boost sales this summer.

“The Sweet Bakery category continues to grow, as shoppers are looking for permissible treats. We work closely with our retailers to develop exciting new products that help their in-store bakeries stand out from the competition.”

Cuisine de France recently launched a range of speciality rolls aimed at the in-store bakery market.

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