Aldi expands gluten-free range

Discount supermarket chain Aldi now stocks 19 new products, which it launched during Coeliac Awareness Week.

The products now available in Aldi are from brands including Genius and Mrs Crimbles, and they went on sale last week with special discounted prices.

Tony Baines, joint managing director of Aldi corporate buying, said: “At Aldi, we are proud to offer our customers an affordable gluten-free basket and are pleased to be able to support them with a wide range of products to meet their dietary and lifestyle needs.

“We are confident that our range of Coeliac Awareness Week Specialbuys will offer shoppers a generous range of products from leading brands, including Genius and Mrs Crimbles, at a fraction of the price of other retailers.”

Aldi now stocks three gluten-free flours, nine gluten-free sugars, 12 gluten-free products in its Baking Ingredients category, and nine in the Baking category, which includes bread, cakes and muffins.

In December, the Aldi Christmas advert trumpeted the success of its Specially Selected Mince Pies at the British Baker Christmas Stars awards.

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