WHSmith expands food-to-go with Munch

Cranswick Food On The Go has partnered with high street retailer WHSmith and Fresh to Store to launch new brand Munch.

Munch, which will offer a 70-strong range, will be stocked across WHSmith’s airport, rail and hospital estate, consisting of more than 400 stores nationwide, with products on the shelves now.

The range includes premium sandwiches, grain salads, flatbreads and hot eat products for the café estate as part of a wider quality food-to-go offer, including a greater focus on growing categories such as Breakfast, Snacking and Health. Munch will also feature gluten-free products.

Wayne Greensmith, marketing controller for Cranswick Food On The Go, said: “Together with WHSmith and Fresh to Store we look forward to taking a collaborative approach to developing innovative new products and formats for the Munch range.”

Zahra Coggins, head of trading for food and drink at WHSmith, agreed: “We are very excited about the launch of our new food-to-go range, which is focused on delivering against the changing needs of the food-to-go consumer, and we believe we have the right partners to deliver our vision.”

Munch products will retail from £1.80, with WHSmith customers being given the option of standard and premium meal deals.

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