Spelt mix brand gains Ocado listing

Cathy's, an Irish spelt brand based in Co Wicklow, has secured a major listing with Ocado in the UK.

Cathy’s Spelt for Health Multiseed Spelt Mix (RRP £3.59) and Wholemeal Spelt Bread Mix (RRP £3.56) come in 450g packs. Both products are made with 100% spelt flour and contain no added sugar.

Other products in the company’s range include Spelt Flapjack Mix and Spelt Scone Mix.

Cathy Whitty, owner of Cathy’s, founded the company after suffering from anaphylactic shocks and began baking her own breads using spelt flour, with her first customer a local health shop. Following this, she created the mixes, ready to bake in five minutes for consumers to use at home.

However, her major break came following nomination to appear on a show on Irish television station RTE, called ‘Recipe for Success’, where she reached the final and began to receive interest from across Ireland.

Now, she is delighted at the recognition she hopes the Ocado listing will bring. She told British Baker:  “It’s a great stamp of approval. It came about from a trip to the UK with [Irish food board] Bord Bia, which introduced us to Ocado.”

Whitty said the mixes have been stocked in Whole Foods stores in London for about three years, but she is pleased that the Ocado listing will give wider UK coverage for the brand. “It has come at the right time now, when there is such an emphasis on clean eating and health benefits.”

The company has also just started exporting its products, with initial sales going to Dubai, Malaysia and Hong Kong. “It just shows, if the product is good, it will succeed,” added Whitty.

Ocado shares were at a three-year low this month following the UK launch of Amazon Fresh.

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