Waitrose targets ex-pats after deal with online retailer

Suppliers of Waitrose’s own-label biscuits and cakes could benefit from a new deal between the supermarket chain and international online retailer British Corner Shop.

The online shop serves British expatriates throughout the world and Waitrose is the first UK supermarket to strike a deal with the company, selling its own-label products through the British Corner Shop website. Items from the Waitrose Duchy Organic, essential Waitrose and Waitrose 1 lines will be included.

British Corner Shop managing director Mark Callaghan said: “Extending the current British Corner Shop range with over 2,000 Waitrose product lines gives our customers greater choice.

“We know the brand will go down well with our British expat customer base, in particular categories such as biscuits and household are in demand, and the Waitrose Duchy Organic brand is often requested.”

British Corner Shops ships packages to 138 countries. Waitrose recently added a spiced cauliflower cheese sourdough to its own-brand Waitrose 1 range.

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