London bakery crowdfunding for expansion

L’Orchidée, a London-based bakery selling French macarons, luxury cakes and desserts is looking to raise £200,000 to expand across the capital.

The bakery launched a Crowdcube campaign to raise £200k as it prepares to open more locations throughout England’s capital. It currently has three outlets and an online shop, which delivers across London.

L’Orchidée said: “We aim to become the to-go place for French macarons, luxury cakes and desserts – a national brand that is recognised by unique style and designs, with shops around London first, nationally in the future, as well as internationally as we grow.

“We believe we are so much more than a bakery or patisserie; we are design, fashion and experience in the kitchen.”

Since its inception in 2010, the company has opened three locations in Westfield Stratford, Shepherd’s Bush and Canary Wharf.

This year it launched a range on Amazon, and was approached by Oxfordshire designer outlet Bicester Village to launch a pop-up shop, where it is to open a store next month.

Besides expansions, funds from the campaign will also be used for marketing and driving wholesale growth. The initiative is set to close at the beginning of August.

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