Genesis Crafty bullish on exceeding £16m in sales

Northern Irish family bakery Genesis Crafty has said it is confident its 2016 turnover will exceed that of last year following a rise in sales to almost £16m in the year ending October 2015.

The company said profits after tax rose by more than 8% to £544k, and attributed its confidence for this year to new contracts, new product lines with existing customers and longstanding investment in product development and marketing activities, including a brand refresh.

The company, which trades under McErlain’s Bakery, said it was also implementing lean manufacturing techniques throughout the factory. The company makes several lines of pancakes and is a major supplier of morning goods, traditional Irish breads and cakes to major supermarkets, including Marks & Spencer, Waitrose, Sainsbury’s, Tesco and Asda.

It recently announced plans to establish Northern Ireland’s first  bakery academy.

The company has also been listed as a finalist in The Craft Business Award category at this year’ Baking Industry Awards, due to be held at the Park Lane Hilton in London on 7 September.

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