Burton’s reveals growth plan following licence sale to Mondelēz

Burton’s Biscuit Company has unveiled its plans for expansion following the sale of its Cadbury biscuit licence to Mondelēz International.

Last week, Mondelēz announced it had agreed to buy the global licence for Cadbury-branded biscuits from Burton’s, for a sum thought to be in the region of £200m.

According to a statement from the company, the sale will enable Burton’s to implement a "transformational growth plan across its core brands - including Maryland, Jammie Dodgers, Wagon Wheels and Fish'n'Chips ­- and to continue to invest in innovation for growth".

It will also support Burton’s ambition to be the number one manufacturer of premium branded and private-label biscuits and snacks and to continue to grow its contract manufacturing business, added the firm.

However, Oliver Sherwood, an associate at corporate communications specialist the Brunswick Group, which represents Burton's, told British Baker: “It’s all very early days, so it’s a bit too early to be discussing the [detailed] plans for the other core brands.”

Cadbury-branded biscuits will continue to be produced in Burton’s factories by Burton’s employees under a co-manufacturing agreement.

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