UK baking giant Hovis hosted a tea party for local families at a community centre in Beckton, East London this week.

More than 120 families sat down to enjoy food, drink and entertainment as part of the company’s commitment to maintain a strong community feel.

The business has operated a bakery in nearby Forest Gate since 1904.

Organiser Ruksana Patel and site director Duncan Crawford put together the event, who also invited the centre’s disabled classes and youngsters from a local primary school.

Patel said: “The community turned out in large numbers to enjoy and take part in the entertainment.”

She added: “Hovis had received positive feedback from those who attended.”

In July, Hovis added a new premium Farmhouse range to its portfolio.