Innovative Bites announces new premises

American snack and confectionery supplier Innovative Bites has announced that it will move into new premises in Dunstable, Bedfordshire.

The 103,000sq ft site boasts 10 loading bays and is 2.5 times larger than the firm’s previous premises in Southall, London. The move has come on the back of an expansion plan, which included the acquisition of one of the UK's oldest sweet businesses, Bonds of London, in April 2016.

The business has seen a continued growth in demand for its confectionery products, including Twinkies, Mega Marshmallows and WarHeads. This has resulted in increased listings across multiples and independents, which made the move necessary.

Vishal Madhu, director of Innovative Bites, said: “Moving into our new Dunstable premises is a strategic move that has been on the cards for some time. We have seen an increasing demand for American confectionery here in the UK, which has meant we simply outgrew our previous site.

He added: “The move will allow us to streamline our operation and operate more efficiently in a larger purpose-built warehouse. The additional space and facilities will also allow us to improve our offering to our customers, not only of American lines but also British lines from our business, Bonds of London.”

In March, Innovative Bites signed a deal to launch limited-edition Ghostbusters Twinkies, called Key Lime Slime.

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