Burton’s expands Christmas biscuit range

Burton’s Biscuit Company has unveiled a new addition to its Christmas Biscuits range, the Cadbury Snowy Fingers, which will be available from 1 September.

Cadbury Snowy Fingers will launch with products for all festive occasions, including gifting tins, sharing assortments and stocking fillers – all priced between £1.79 and £5.00.

They will be available in two pack sizes: 115g, priced at £1.29, and 230g priced at £2.49.

The product features the Cadbury Fingers shortcake biscuit, now coated in both milk and white chocolate, for a ‘snowy’ look and festive feel.

David Costello, head of category and shopper management at Burton’s Biscuit Company, said: “Cadbury Snowy Fingers performed extremely well in consumer research, with shoppers saying that they felt it was a new and unique concept for Cadbury Fingers.

“With this new launch, the Cadbury Fingers brand is perfectly placed to attract new shoppers to the fixture, drive category growth of seasonal biscuits and in turn help retailers grow sales this Christmas.”

Burton’s Biscuit Company is a branded and own-label supplier of quality biscuits and snacks. It is one of the largest biscuit suppliers in the UK, producing market-leading brands such as Maryland Cookies, Jammie Dodgers, Wagon Wheels and Fish ‘n’ Chips.

Earlier this month, Burton’s Biscuit Company unveiled plans for expansion following the sale of its Cadbury biscuit licence to Mondelēz International.

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