Moditions bakery secures Asda contract

The Ballymena-based Moditions bakery will be supplying its gluten-free ranges to Asda stores across Northern Ireland, the company has announced.

The products that will be on offer for Asda consumers will be: jam-and-coconut cake, sticky tealoaf fruitcake, gingerbread cake, coffee cake and an Irish soda-bread mix.

The company was set up by Christine Shaw, who wanted to create gluten-free cakes using family recipes. Over the last two years, the business has grown from baking in Shaw’s kitchen to a production unit.

Shaw said: “The business we have secured with Asda has been invaluable, helping to propel Moditions from a home-based operation to a recognised commercially viable enterprise supplying major supermarkets.

“I have been blown away by the support, professionalism and friendliness of the Asda team: their knowledge of the free-from sector and consumer needs is second-to-none. I am really looking forward to developing the relationship with Asda as we continue to add to our product range.”

The bakery has previously been a winner at the Great Taste Awards 2014 with its coffee-and-walnut cake.

This is not the first time that Moditions has been part of a large retailer’s listing. In May, the bakery signed a £220k deal with Tesco to supply its range to 15 stores across Northern Ireland.

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