NPDs from Hovis and New York Bakery

Hovis' Wholemeal loaf and NYCO's Cheese Bagel

Bakery giants Hovis and New York Bakery Co (NYBC) have both added new products to their ranges, with Hovis introducing Wholemeal & Tasty Spelt loaf and NYBC announcing a Cheese Bagel variant.

Available to purchase from major retailers this month, the sliced loaf will be priced £1.15 at 750g, while the Cheese Bagel will be available in a five pack – priced at £1.60.

Demand for products containing ancient grains led to Hovis launching the brand new sliced bread to its range to fulfil its customers' needs.

Hovis marketing director Sharon Barraclough said: "Globally, bakery is the most popular category for ancient grains innovation, and there is a clear opportunity to capitalise on this within the wholemeal sector.”

NYBC’s Cheese Bagel was produced to offer consumers a broader choice. NYBC marketing director Tim Barkey said: “Cheese takes the top spot as the all-time most requested bagel flavour by our consumers, and we know choice and variety is the absolute gateway to consumer trial.”

The NYBC launch is set to be supported by a £1.2m marketing campaign, including TV and digital advertising, and follows a £2m upgrade of the brand’s manufacturing facilities.

Earlier this month, Hovis hosted a tea party for local families at a community centre in Beckton, East London, while NYBC added wholemeal bagels to its range in March.

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