Sainsbury’s revamps patisserie counters

Major retailer Sainsbury’s has unveiled an overhaul of its patisserie counters as it looks to tap into the success of the Great British Bake Off (GBBO).

The revamp, which covers 425 stores, involves 20 new lines and a further 40 improved products, from fondant fancies to Florentines, macarons to madeleines.

Taking inspiration from GBBO, the major retailer is also launching four new loaf cakes: lemon drizzle, angel, chocolate fudge and carrot, all of which have heavily featured in this year’s series. Customers have the option to either buy the cakes in slices or as a whole.

A Sainsbury’s spokeswoman said: “To reflect food trends and global influences on our sweet tooth, we are taking influence from across the Channel with the rollout of macarons - a trend that has grown in popularity in recent years.”

This week, Mary Berry announced her decision to leave the GBBO ahead of the show moving to channel 4.

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