Délifrance partners Michelin Guide launch

The 2017 Michelin Guide for Great Britain & Ireland launches today in London, partnered by bakery Délifrance.

New start in the The Michelin Guide Great Britain and Ireland 2017 are to be announced at a live event for the first time since the publication arrived in Britain in 1911.

The Délifrance partnership with Michelin will last for three years and will cover Europe.

The launch takes place at the Institution of Engineering and Technology (IET) at Savoy Place in London. The location has been chosen in homage to the Guide’s historic motoring background.

Délifrance said in a statement: “It is an opportunity for Délifrance to promote French know-how around the world while also promoting its exacting standards of taste and quality - values that it shares with this key player in fine dining.

“This partnership with Michelin is a great opportunity to continue to promote French gastronomic heritage and its international influence.”

Michael Ellis, international director of the Michelin Guides, will announce the new stars. Last year, The Guide appeared in September, and contained 15 new one-stars, two new two-stars, and no new three-stars.

In a statement on the Michelin website, Ellis commented: “We’re very excited about this inaugural event and I’m very much looking forward to celebrating with so many talented people.”

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