Muffin Break improves its menu and packaging

Artisan bakery Muffin Break has continued to expand its menu with a variety of seven premium toasties, as well as improving its packaging for the new range.

The toasties will be available from UK stores this month and are now made with granary seeded bread.

The seven different flavours include: Mature Cheddar Cheese & Plum Tomato – £3.70; Bacon, Lettuce & Tomato – £3.85; Chicken, Bacon & Mature Cheddar and Chicken, Pesto & Mozzarella – both £3.90; Wiltshire Ham & Mature Cheddar – £3.85; Tuna Melt at £3.80; and Mature Cheddar & Balsamic Red Onion at £3.70.

The improved packaging is designed to keep the toasties warmer for even longer when taking away. The new look will also encourage engagement through in-store marketing activity that asks customers to post a photo of themselves on social media with the chance to win free toastie vouchers each week.

The bakery has announced a string of additions to its flavour ranges, including a Halloween-themed Chai-Spiced Pumpkin muffin.

Gemma Sandells, marketing manager at Muffin Break, commented: “Our passion lies in creating food options to excite our customers.

“Our new toasties are the result of further recipe improvements and we have sourced new bread, cheese, ham, chutneys and improved our packaging to further demonstrate the premium feel of the range. We are confident our customers will be excited to try them.”

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