Holland’s develops its product range

Lancashire baker Holland’s Pies has developed its product range with a new variety of frozen pies: Chicken Balti, Chicken & Vegetable and Steak Pies.

The three new lines, which are all brand new to the frozen pie range, are available for £2 and are microwavable in just under three minutes.

Bill Smith-Coats, sales and marketing director at Holland’s Pies, commented: “We’re extremely excited to announce three brand new flavours to our popular price-marked pack range, all of which are proven customer favourites, which will only further strengthen our number one position (Kantar Worldpanel) in the individual frozen pie category.

“The importance of the price-marked packs in the convenience sector has grown even more recently, with the majority of branded goods making the move. The clear pricing structure provides transparency to consumers and should increase shopper confidence in this channel.”

Holland’s has made some changes over the past few weeks after remarketing its food-to-go hot counter range with new packaging

The company prepares and bakes over 1.2 million pies every week and employs over 300 people at its Lancashire base. 

Holland’s Pies are available through various retail outlets in all leading supermarkets, offering frozen, chilled and hot food-to-go products.

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